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Congratulations Victoria Caña!

We are ecstatic to introduce you to our Fashion PR Confidential scholarship recipient! After many wonderful submissions we would now like to take you into the life of Victoria Caña.

Victoria is a fearless Las Vegan who is pursuing her dream of becoming a public relations director by attending New York University majoring in Media, Culture and Communications.

Her inspiration and love for the PR field grew after watching all 8 episodes in less than 24 hours of “Kell on Earth,” featuring renowned fashion publicist Kelly Cutrone. Immediately Victoria knew she had to become a public relations director and would do whatever it took to achieve this.

On top of being a full-time student, Victoria is a freelance social media consultant, marketing intern for the startup Brew ( Her love for handwritten notes, movies with complex plots, shopping for fabulous clothes, helping others achieve their dreams and the color pink have shaped her into the winner she is today!

Her witty video entry had us laughing until our stomachs hurt and we had tears in our eyes. Check it out for yourself and Congratulations Victoria!

Be So Good They Can't Ignore You

Be So Good They Can't Ignore You


With Fashion Week right around the corner, we have the survival guide to endless opportunities for aspiring PR girls. We want you to take advantage of these tips so PR firms can’t ignore you!

  1. Keep An Eye Out For The Trends: Throughout Fashion Week you will be given ample opportunities to see emerging styles and fashions. Always have your notebook or iPad handy to take notes or jot down tips. Fashion Week is setting the path for predicted future trends in 2013 and you are going to want your clients to be apart of it!
  2. Monitor Social Media: Fashion Week 2013 will be buzzing on Twitter, Instagram and Tumblr, make sure you are following! You will learn about the latest and favorites of designers and influencers.
  3. Create Relationships: Fashion Week highlights emerging opportunities for partnerships, events and celebrity news. Although you will not be able to get in contact with your favorite bloggers throughout the week, follow what they have to say because they will have the firsthand insight into fashion possibilities in 2013.
  4. Scope Out The Competition: Always be aware of what others are doing. By following other brands, you can learn from them and learn for the future. Maybe they will have a really fabulous campaign that you can use as a template for next year!
  5. Be So Good They Can’t Ignore You. 

Meet Samantha Lim!

Meet Samantha Lim!


We are happy to announce our final teacher, Samantha Lim!

Samantha is a fashion editor, stylist, and digital brand consultant in New York City.

In 2008, she co-founded Style Strategic LLC, a boutique brand management & consulting firm, where she secured annual contracts, and conceptualized marketing & social media strategies for fashion accounts.

In May 2010, Samantha joined creative software agency LookBooks Inc. as the Fashion Director, where she focused on content strategy & brand development for The agency acquired FashionIndie in Dec 2010 where she took over as EIC. Under her management, the site quadrupled in growth and was named one of the Top 50 Most Influential Style Blogs in the world.

She is now consulting with brands on connecting & engaging with web editors through creative events and digital strategies.

Full List of Speakers Announced!

Full List of Speakers Announced!


The secret is out! Girl With A Banjo has released the full lineup of our speakers for the first workshop! In attendance will be:

Danika Daly - Founder of Fashion PR Confidential and President of Danika Daly PR

Crosby Noricks - Founder of PR Couture

Alexis Rodriguez - Executive Director of Global Communications of Bobbi Brown Cosmetics and Founder of The PR Closet

Samantha Lim - Fashion Writer, Stylist and Digital Strategy Consultant

We are thrilled to share the news with you and cannot wait to hear what these 4 talented women have say.

Visit Girl With A Banjo if you want to learn more about the speakers and what they do in the fashion industry!

Enter to Win Fashion PR Confidential Scholarship

Enter to Win Fashion PR Confidential Scholarship


We're so excited for the response we've been getting from all of you for Fashion PR Confidential. We like to give gifts around here, so we’re offering a scholarship opportunity for one lucky student to attend Fashion PR Confidential!

Don’t miss this extraordinary opportunity and join us in our giveaway!  All we need is an example of your creativity and resourcefulness.

Tell us why you want to be a part of Fashion PR Confidential. Your submission could be anything from a video, a letter, a potential ad campaign, or just a lovely photograph.  Any display of your innovation or imagination is a valid entry into our giveaway!  Post your entry on your own blog and/or your other social media profiles. Don't forget to share it on our Facebook page.  Deadline for entries is January 24th, 2013.

Good luck!

Meet Head Teacher, Danika Daly!

Meet Head Teacher, Danika Daly!


Danika Daly is the founder of Fashion PR Confidential and Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion and beauty brands. Danika  does everything in a bright, bold fashion, with creative flair and no trace of the ordinary. Danika coaches many brands and aspiring publicists, and has a love for sharing knowledge. She has done so as a writer for various sites such as PR Couture, Fashion Indie, and The Fabulous Report.

She can’t wait to teach a classroom full of fashion publicists-to-be through Fashion PR Confidential. Danika has been featured in PR Couture, PR Closet, Her Campus, The Emerging Designer and more.

Want to learn a little more about Danika and how she got started in PR?

Read her interview at PR Couture

How To Have a Successful Semester

How To Have a Successful Semester


The spring semester is right around the corner! Here are just a few of our favorite tips to have successful semester for the PR student.

1. Get Organized: Before classes start, organize everything... literally everything! Invest in a planner or if you are tech-savvy, use an online program to keep yourself organized. Write down all your upcoming club meetings, classes, work schedule, etc. It never hurts to jumpstart the school year being prepared.

2. Join PRSSA: If your school has a PRSSA club, join it. The Public Relations Student Society of America (PRSSA) is a great way to connect with other students majoring in public relations and other industry professionals. There are membership fees, so take advantage of being a student for the reduced fees. Remember, networking is key!

3. Learn New Programs: PR is not just about writing, but also designing. Make your resume stand out from the rest by learning valuable software like Adobe Photoshop or Adobe InDesign. Most universities offer graphic design classes, be sure to take advantage of that. If your school does not offer classes, download a free trial of the programs and play with them yourself!

4. Use Your Teachers: Do not be afraid to approach your teachers for any reason. They are there to help you grow as a student and a PR professional. Need help finding internships? Most PR teachers are adjunct professors, which means they have other jobs too. Ask them if they know of any places hiring interns. You can even ask them to look over your cover letter and resume for advice.

5. Follow The Industry: Stay up-to-date on the industry, whether it be fashion, sports, etc. Know the latest news, trends, professionals, and anything else you can learn. This also includes learning about the great professionals who made a name for themselves in the industry. Read about how they started and find it as inspiration for yourself.