We are so excited for FPRC:NY, and we hope you are too!  The workshop is fast approaching - March 21-22 - and seats are filling up quickly, so grab yours while you can! We suggest you take advantage of the $75 Valentine's Day discount, available now until Feb. 18. To apply the discount, use code: VDAY75 at check out. 

Now, for the big news! We are thrilled to announce that social media consultant Cannon Hodge and Dria Murphy of Keep will be speaking at the NYC workshop. These women are definitely two to look forward to! 


With over ten years working in luxury retail, Cannon created Bergdorf Goodman’s social media program, expanding its reach to fourteen platforms and an audience exceeding four million followers.  Following her time at Bergdorf, she initiated social media at Spring.  She now is a consultant for luxury brands.

Dria Murphy | Keep 

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Dria Murphy, Style and Communications Director, handles all PR initiatives for Keep. She has secured press in top media outlets including Vogue, Lucky Magazine, Harper’s Bazaar, WhoWhatWear, Refinery29, HuffingtonPost Style, and Mashable, to name a few. Dria acts somewhat as “biz dev” liaison and project manager when press outreach turns into partnership programs and integration events. She has helped execute partnerships with InStyle Magazine, Kate Spade, Shop Bazaar, Dannijo, Rag and Bone, and Cynthia Rowley, to name a few. In addition, Dria curates Keep’s ‘style channels’ on the homepage and in the app. She works on choosing which products go where to ensure the site and app is stylish, on trend, and visually appealing.  

Prior to joining Keep, she was the Public Relations Manager at Topshop, helping the brand expand awareness in the US, working on digital campaigns for collections with Kate Bosworth and Kate Moss. Before Topshop, Dria held communications and PR roles at Ralph Lauren and Calvin Klein. Dria holds her bachelor’s degree from Santa Clara University in California.