table with goodies.jpg
girls with bags.jpg
table with goodies.jpg




in person

at home

Want to learn with us in person and meet lots of industry pros? Fashion PR Con is a two-day tailored experience with lots of one-on-one time with your instructors for critiques on different assignments you are given throughout the weekend. Our in-person workshops are a great way to meet people who will help you get your foot into the Fashion PR door. You'll meet publicists, bloggers, editors, and your peers! Your peers will be in high places one day along with you, and will prove to be great resources. We've been told it's a life changer! 


  • 18 hours of lectures and activities
  • Learn how to create and execute a fashion PR campaign
  • Industry guest speakers
  • One-one-one pitch review
  • Speed networking round with top industry professionals
  • Valuable networking opportunities with peers
  • A delicious catered lunch + healthy breakfast (plus plenty of coffee and snacks)
  • Fashion PR Confidential e-workbook
  • A drool-worthy goodie bag filled with must-haves
  • Fashion PR Confidential Certificate
  • Entry into Fashion PR Confidential Alumni Program

Have you wanted to attend Fashion PR Confidential, but can't get away to NY or LA? You're in luck! We are now bringing Fashion PR Con to you. With our new online course, you can access Fashion PR Con from your office or your bed. The course is available 24/7 and once you register, you have lifetime access! Fashion PR Con Online is great for aspiring PR girls and guys, publicists who want to brush up on certain skills, and entrepreneurs who want to do their own PR. The online course allows you to move at your own pace and re-watch sections infinitely. 


  • 10 video modules
  • Learn how to create and execute a fashion PR campaign from start to finish
  • PR activities that will take you through a PR campaign - practice makes perfect! 
  • Lifetime access to the course with the ability to re-watch
  • Chances to win prizes
  • Ability to chat with other viewers, and we will chime in from time to time
  • Hangouts with the instructors
  • Fashion PR Confidential e-workbook
  • Fashion PR Confidential e-Certificate
  • Entry into Fashion PR Confidential Alumni Program, which is a great networking resource!



When and where is Fashion PR Confidential?

Fashion PR Confidential is a traveling workshop. Class dates and locations can be found on our registration page. We also have an online course that can be accessed 24/7 in the comfort of your own home. 

What should I wear?

Professional, fashionable attire, but still comfortable as we will be in the classroom all day.

How do I pay?

Payments may be made through the registration tab on our website, and are securely accepted through Eventbrite. You have the option of a one-time payment of $600 or two installments of $325. The second installment is due prior to the workshop date. Tuition fees do not include processing fees, which will be added upon checkout.

Payments for the online workshop are securely accepted through Stripe. There is a one-time payment option only. 

What should I bring to the in-person workshop?

All you will need is a laptop or tablet. We also recommend a notebook and pen if you like to take written notes. 

Should I bring lunch?

Lunch will be provided at our in-person workshops along with snacks and drinks, but you are free to bring your own snacks and lunch if you’d like.

What will I learn? Level of difficulty?

We take you through all the steps of a PR campaign in both the in-person and online workshops. You will learn several tips, techniques and strategies for Fashion PR. We will quickly brush on the surface of topics and then dive deep into how to be an incredibly effective fashion publicist with topics ranging from tailored media list building, how to write a pitch and press release, branding yourself, secrets of networking, and more. We will have breakout sessions throughout both days where students will work on individual and group projects to apply the lessons.

We've taught everyone from freelance publicists to college students who have never taken a PR course. Entrepreneurs and fashion designers have even gained the necessary skills to do their own PR. Take a look at some testimonials here.

Does the online course expire?

Once you register, you have access to the course forever. 

What is included?

The registration fee for the in-person workshop includes 13 hours of lectures and activities, lunch + snacks, a Fashion PR gift bag stuffed to the brim with goodies, Fashion PR Confidential digital workbook and personalized critiques. Upon graduation from Fashion PR Confidential, students will be part of our alumni program, which is a secret online community via Facebook for all former Fashion PR Confidential students to post ideas, projects they are working on or new tips they’ve come across along the way. The alumni program is an invaluable networking resource.

What if I need to cancel?

Spots in the class (both online and in-person) are non-refundable. Your ticket for the in-person workshop may be transferred to someone else who is interested in attending.

Can I come for one day?

We highly suggest attending both days of class, as we are covering a lot of information and we want all of our students to get the most out of Fashion PR Confidential. If you choose to attend one day, the full tuition cost still applies.


Good news! We started the online workshop for a fraction of our regular workshop cost. You will still get the Fashion PR Confidential experience, but won't have to worry about taking time off, flights and accommodation, or getting out of bed. 

Will I learn the same things In the online workshop?

Yes! The online workshop is the same course material for the most part, and you will get the digital workbook we use in the class. 

What is the benefit of attending the in-Person workshop versus the at home?

We teach the same material in both the in-person workshop and at-home workshops. However, at the in-person workshops we are able to customize the curriculum to your questions and spend more time digging into specific topics. We also bring in guest speakers and publicists to meet our attendees, which has led to jobs and internships for a lot of our students! It's also a great way to network with your peers, which is very important in the PR industry. 

How can I contact Fashion PR Confidential?

Ask us questions or simply say hello at

girls with bags.jpg

rave reviews

rave reviews

I am so thankful to have had the opportunity to attend the very first Fashion PR Confidential. Danika Daly is a natural-born teacher and I am so impressed with what a great success this workshop was. I loved the size of the class because it allowed for the students to really get to know each other and have one-on-one time with Danika and Crosby to go over their own pitches. I definitely learned more in the two days of Fashion PR Confidential than I have in several years of college. Fashion PR is such a huge industry, yet so overlooked in most Public Relations programs so it was great to get some real knowledge on the field from women who work in the industry. Fashion PR Confidential was everything I had hoped for and more. I would be honored to be involved in future workshops in any way I can. It was an incredible experience that I truly believe all fashion enthusiasts should have, students, designers, and bloggers alike!
— Kate Goins