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fashion pr confidential

Meet Samantha Lim!

Meet Samantha Lim!

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We are happy to announce our final teacher, Samantha Lim!

Samantha is a fashion editor, stylist, and digital brand consultant in New York City.

In 2008, she co-founded Style Strategic LLC, a boutique brand management & consulting firm, where she secured annual contracts, and conceptualized marketing & social media strategies for fashion accounts.

In May 2010, Samantha joined creative software agency LookBooks Inc. as the Fashion Director, where she focused on content strategy & brand development for Lookbooks.com. The agency acquired FashionIndie in Dec 2010 where she took over as EIC. Under her management, the site quadrupled in growth and was named one of the Top 50 Most Influential Style Blogs in the world.

She is now consulting with brands on connecting & engaging with web editors through creative events and digital strategies.

Meet Alexis Rodriguez!

Meet Alexis Rodriguez!

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Meet our guest speaker, Alexis Rodriguez! 

Alexis Rodriguez has more than twelve years’ experience in public relations and brand development within the beauty and fashion industries combined.  She began her career with DNA Public Relations, a small boutique beauty PR firm specializing in independent and emerging beauty brands.  Two years later, Rodriguez joined a global brand team at Ketchum Public Relations, expanding her client base from beauty to consumer, lifestyle, food, and healthcare.  Rodriguez left Ketchum in 2002 to join Tractenberg & Co. where she worked with a number of well-known beauty brands including Stila, Sephora, MD Skincare, and Kate Spade Beauty.

In 2003, Rodriguez was hired as the in-house PR Manager for Diane von Furstenberg Beauty and launched the line alongside the legendary designer in August 2003.  In 2005, she was promoted to Director of Public Relations at DVF, overseeing global communications strategies in 12 countries including the US, UK, Italy, France, China, and Russia.  After five years at DVF, Rodriguez married her backgrounds in beauty and fashion with a move in-house to LVMH, Inc. to oversee Public Relations in North America for Parfums Givenchy and Pucci Fragrance.

Currently, Rodriguez is the Executive Director of Global Communications for Bobbi Brown Cosmetics, overseeing the implementation and execution of PR initiatives in North America on behalf of Bobbi Brown, the woman and the brand.

When Rodriguez is not working, she spends her time mentoring young aspiring publicists via her blog The PR Closet, an advice column focused on how to break into beauty and/or fashion PR.  Rodriguez lives in New York City with her husband, James Alvich, and Cavapoo Hendrix.

We are very excited to have her part of of the team!

Full List of Speakers Announced!

Full List of Speakers Announced!

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The secret is out! Girl With A Banjo has released the full lineup of our speakers for the first workshop! In attendance will be:

Danika Daly - Founder of Fashion PR Confidential and President of Danika Daly PR

Crosby Noricks - Founder of PR Couture

Alexis Rodriguez - Executive Director of Global Communications of Bobbi Brown Cosmetics and Founder of The PR Closet

Samantha Lim - Fashion Writer, Stylist and Digital Strategy Consultant

We are thrilled to share the news with you and cannot wait to hear what these 4 talented women have say.

Visit Girl With A Banjo if you want to learn more about the speakers and what they do in the fashion industry!

Meet Crosby Noricks

Meet Crosby Noricks

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Great news! Crosby Noricks of PR Couture could be teaching you at Fashion PR Confidential. We couldn't be more thrilled to have her as our co-teacher, as she is such an inspiration to us and the fashion PR world.

Crosby Noricks brings many years of experience in the fashion PR industry and is the founder of PR Couture. Named one of 25 Essential PR Blogs by PR Web (2011, 2010), PR Couture highlights the role of PR, marketing & social media in the fashion industry.

Crosby was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. She published her first book, "Ready to Launch:The PR Couture Guide to Breaking into Fashion PR," in February 2012 and quickly followed up with a supplemental eBook, "Pitch Perfect," in October. Our students will be the lucky first to get their hands on the second edition of each of these books in our amazing goodie bags!

As Creative Director for Red Door Interactive, Crosby spearheads brand storytelling, content & social strategy in support of client business objectives. Crosby was formerly Director of Social Media at Red Door. She is also the social media advisor for StyleLikeU.

Meet Head Teacher, Danika Daly!

Meet Head Teacher, Danika Daly!

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Danika Daly is the founder of Fashion PR Confidential and Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion and beauty brands. Danika  does everything in a bright, bold fashion, with creative flair and no trace of the ordinary. Danika coaches many brands and aspiring publicists, and has a love for sharing knowledge. She has done so as a writer for various sites such as PR Couture, Fashion Indie, and The Fabulous Report.

She can’t wait to teach a classroom full of fashion publicists-to-be through Fashion PR Confidential. Danika has been featured in PR Couture, PR Closet, Her Campus, The Emerging Designer and more.

Want to learn a little more about Danika and how she got started in PR?

Read her interview at PR Couture

5 New Year's Resolutions for the PR Student

5 New Year's Resolutions for the PR Student

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With the New Year just around the corner, it is time to start thinking what new changes will be happening in your life. Need a few ideas to add to your list? Check out our top 5 New Year's resolutions for the PR student.

1. Clean Your Digital Footprint: Make 2013 the year to completely clean all your social media outlets. Everyone wants to do it, but no one actually makes the time to sit down and start deleting. Well, that time is now. Get rid of those questionable Facebook photos or unprofessional tweets. Once it's over you will feel so much happier. Don't forget to keep it clean after!

2. Improve Your Writing: It doesn't matter who you are  or what you do, everyone can improve their writing skills, especially the PR student. So what can you do? Take a creative writing course, start a blog, write for your school newspaper, or have someone critic an essay. The possibilities are endless!

3. Online Portfolio: Relating back to point 2, create an online portfolio to feature some of your best work. This can include anything from graphic design to writing. Of course it is necessary to have one on hand, but never hurts to have one electronically. Explore a few free sites to start out, like Wix or Weebly.

4. Wardrobe Selection: Sometime we want to splurge on a new pair of designer jeans or shirts. But can you wear them to the office? Most likely not. Be sure to invest on classic and interchangeable pieces for your internships. Build on your wardrobe all year and you will be happy with the end result.

5. Internships: Once you have points 1, 2, 3, and 4, you will be fully prepared to intern. Interning is the most important point because it builds your experience as a PR student. Don't be afraid to step out of your comfort zone, whether it be in-person or virtual internships. This is also a great way to network and build relations.