Public relations is a dynamic, ever-changing industry. From the eyes of a newcomer, jumping into this world can seem very daunting. But it doesn’t have to be. We believe that knowledge is power, and what better way to learn than through an arsenal of great books, curated specifically for young PR girls trying to find their way. Read on for our list of PR girl must-reads!
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Luxury social media consultant Cannon Hodge will be joining us at Fashion PR Con: NY taking place October 17-18.
With more than ten years working in luxury retail, Cannon created Bergdorf Goodman's social media program, expanding its reach to fourteen platforms and an audience exceeding four million followers. Following her time at Bergdorf, she initiated social media at Spring. She is now a consultant for luxury brands.
Cannon has been a guest speaker at Fashion PR Con before, and we learned so much from her that we had to have her come back a second time!
Meet our guest speaker, Alexis Rodriguez!
Alexis Rodriguez has more than twelve years’ experience in public relations and brand development within the beauty and fashion industries combined. She began her career with DNA Public Relations, a small boutique beauty PR firm specializing in independent and emerging beauty brands. Two years later, Rodriguez joined a global brand team at Ketchum Public Relations, expanding her client base from beauty to consumer, lifestyle, food, and healthcare. Rodriguez left Ketchum in 2002 to join Tractenberg & Co. where she worked with a number of well-known beauty brands including Stila, Sephora, MD Skincare, and Kate Spade Beauty.
In 2003, Rodriguez was hired as the in-house PR Manager for Diane von Furstenberg Beauty and launched the line alongside the legendary designer in August 2003. In 2005, she was promoted to Director of Public Relations at DVF, overseeing global communications strategies in 12 countries including the US, UK, Italy, France, China, and Russia. After five years at DVF, Rodriguez married her backgrounds in beauty and fashion with a move in-house to LVMH, Inc. to oversee Public Relations in North America for Parfums Givenchy and Pucci Fragrance.
Currently, Rodriguez is the Executive Director of Global Communications for Bobbi Brown Cosmetics, overseeing the implementation and execution of PR initiatives in North America on behalf of Bobbi Brown, the woman and the brand.
When Rodriguez is not working, she spends her time mentoring young aspiring publicists via her blog The PR Closet, an advice column focused on how to break into beauty and/or fashion PR. Rodriguez lives in New York City with her husband, James Alvich, and Cavapoo Hendrix.
We are very excited to have her part of of the team!
Great news! Crosby Noricks of PR Couture could be teaching you at Fashion PR Confidential. We couldn't be more thrilled to have her as our co-teacher, as she is such an inspiration to us and the fashion PR world.
Crosby Noricks brings many years of experience in the fashion PR industry and is the founder of PR Couture. Named one of 25 Essential PR Blogs by PR Web (2011, 2010), PR Couture highlights the role of PR, marketing & social media in the fashion industry.
Crosby was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. She published her first book, "Ready to Launch:The PR Couture Guide to Breaking into Fashion PR," in February 2012 and quickly followed up with a supplemental eBook, "Pitch Perfect," in October. Our students will be the lucky first to get their hands on the second edition of each of these books in our amazing goodie bags!
As Creative Director for Red Door Interactive, Crosby spearheads brand storytelling, content & social strategy in support of client business objectives. Crosby was formerly Director of Social Media at Red Door. She is also the social media advisor for StyleLikeU.
Danika Daly is the founder of Fashion PR Confidential and Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion and beauty brands. Danika does everything in a bright, bold fashion, with creative flair and no trace of the ordinary. Danika coaches many brands and aspiring publicists, and has a love for sharing knowledge. She has done so as a writer for various sites such as PR Couture, Fashion Indie, and The Fabulous Report.
She can’t wait to teach a classroom full of fashion publicists-to-be through Fashion PR Confidential. Danika has been featured in PR Couture, PR Closet, Her Campus, The Emerging Designer and more.
Want to learn a little more about Danika and how she got started in PR?
Read her interview at PR Couture!
The spring semester is right around the corner! Here are just a few of our favorite tips to have successful semester for the PR student.
1. Get Organized: Before classes start, organize everything... literally everything! Invest in a planner or if you are tech-savvy, use an online program to keep yourself organized. Write down all your upcoming club meetings, classes, work schedule, etc. It never hurts to jumpstart the school year being prepared.
2. Join PRSSA: If your school has a PRSSA club, join it. The Public Relations Student Society of America (PRSSA) is a great way to connect with other students majoring in public relations and other industry professionals. There are membership fees, so take advantage of being a student for the reduced fees. Remember, networking is key!
3. Learn New Programs: PR is not just about writing, but also designing. Make your resume stand out from the rest by learning valuable software like Adobe Photoshop or Adobe InDesign. Most universities offer graphic design classes, be sure to take advantage of that. If your school does not offer classes, download a free trial of the programs and play with them yourself!
4. Use Your Teachers: Do not be afraid to approach your teachers for any reason. They are there to help you grow as a student and a PR professional. Need help finding internships? Most PR teachers are adjunct professors, which means they have other jobs too. Ask them if they know of any places hiring interns. You can even ask them to look over your cover letter and resume for advice.
5. Follow The Industry: Stay up-to-date on the industry, whether it be fashion, sports, etc. Know the latest news, trends, professionals, and anything else you can learn. This also includes learning about the great professionals who made a name for themselves in the industry. Read about how they started and find it as inspiration for yourself.
With the New Year just around the corner, it is time to start thinking what new changes will be happening in your life. Need a few ideas to add to your list? Check out our top 5 New Year's resolutions for the PR student.
1. Clean Your Digital Footprint: Make 2013 the year to completely clean all your social media outlets. Everyone wants to do it, but no one actually makes the time to sit down and start deleting. Well, that time is now. Get rid of those questionable Facebook photos or unprofessional tweets. Once it's over you will feel so much happier. Don't forget to keep it clean after!
2. Improve Your Writing: It doesn't matter who you are or what you do, everyone can improve their writing skills, especially the PR student. So what can you do? Take a creative writing course, start a blog, write for your school newspaper, or have someone critic an essay. The possibilities are endless!
3. Online Portfolio: Relating back to point 2, create an online portfolio to feature some of your best work. This can include anything from graphic design to writing. Of course it is necessary to have one on hand, but never hurts to have one electronically. Explore a few free sites to start out, like Wix or Weebly.
4. Wardrobe Selection: Sometime we want to splurge on a new pair of designer jeans or shirts. But can you wear them to the office? Most likely not. Be sure to invest on classic and interchangeable pieces for your internships. Build on your wardrobe all year and you will be happy with the end result.
5. Internships: Once you have points 1, 2, 3, and 4, you will be fully prepared to intern. Interning is the most important point because it builds your experience as a PR student. Don't be afraid to step out of your comfort zone, whether it be in-person or virtual internships. This is also a great way to network and build relations.