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Danika Daly PR

Meet Samantha Lim!

Meet Samantha Lim!

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We are happy to announce our final teacher, Samantha Lim!

Samantha is a fashion editor, stylist, and digital brand consultant in New York City.

In 2008, she co-founded Style Strategic LLC, a boutique brand management & consulting firm, where she secured annual contracts, and conceptualized marketing & social media strategies for fashion accounts.

In May 2010, Samantha joined creative software agency LookBooks Inc. as the Fashion Director, where she focused on content strategy & brand development for Lookbooks.com. The agency acquired FashionIndie in Dec 2010 where she took over as EIC. Under her management, the site quadrupled in growth and was named one of the Top 50 Most Influential Style Blogs in the world.

She is now consulting with brands on connecting & engaging with web editors through creative events and digital strategies.

Meet Alexis Rodriguez!

Meet Alexis Rodriguez!

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Meet our guest speaker, Alexis Rodriguez! 

Alexis Rodriguez has more than twelve years’ experience in public relations and brand development within the beauty and fashion industries combined.  She began her career with DNA Public Relations, a small boutique beauty PR firm specializing in independent and emerging beauty brands.  Two years later, Rodriguez joined a global brand team at Ketchum Public Relations, expanding her client base from beauty to consumer, lifestyle, food, and healthcare.  Rodriguez left Ketchum in 2002 to join Tractenberg & Co. where she worked with a number of well-known beauty brands including Stila, Sephora, MD Skincare, and Kate Spade Beauty.

In 2003, Rodriguez was hired as the in-house PR Manager for Diane von Furstenberg Beauty and launched the line alongside the legendary designer in August 2003.  In 2005, she was promoted to Director of Public Relations at DVF, overseeing global communications strategies in 12 countries including the US, UK, Italy, France, China, and Russia.  After five years at DVF, Rodriguez married her backgrounds in beauty and fashion with a move in-house to LVMH, Inc. to oversee Public Relations in North America for Parfums Givenchy and Pucci Fragrance.

Currently, Rodriguez is the Executive Director of Global Communications for Bobbi Brown Cosmetics, overseeing the implementation and execution of PR initiatives in North America on behalf of Bobbi Brown, the woman and the brand.

When Rodriguez is not working, she spends her time mentoring young aspiring publicists via her blog The PR Closet, an advice column focused on how to break into beauty and/or fashion PR.  Rodriguez lives in New York City with her husband, James Alvich, and Cavapoo Hendrix.

We are very excited to have her part of of the team!

Meet Head Teacher, Danika Daly!

Meet Head Teacher, Danika Daly!

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Danika Daly is the founder of Fashion PR Confidential and Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion and beauty brands. Danika  does everything in a bright, bold fashion, with creative flair and no trace of the ordinary. Danika coaches many brands and aspiring publicists, and has a love for sharing knowledge. She has done so as a writer for various sites such as PR Couture, Fashion Indie, and The Fabulous Report.

She can’t wait to teach a classroom full of fashion publicists-to-be through Fashion PR Confidential. Danika has been featured in PR Couture, PR Closet, Her Campus, The Emerging Designer and more.

Want to learn a little more about Danika and how she got started in PR?

Read her interview at PR Couture

Enjoy A Relaxing, Productive Holiday Break

Enjoy A Relaxing, Productive Holiday Break

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Today is the last day before an extended break! For those of you busy-bodies who shudder at the very thought of relaxation, we've rounded up some links to keep you productive throughout the break. For those of you who can't wait to unwind, these tips are still relaxing. Work For Your Goals This Holiday (NYC PR Girls)

Planning For The New Year (NYC PR Girls)

Books To Read During The Break (Danika Daly PR Blog)

Check out what fashion publicists want for the holidays and enter this Pinterest giveaway (PR Couture)

Discover if you have what it takes to be great Fashion PR girl (Girl With A Banjo)