Bill Gates famously once said, “if I was down to my last dollar, I would spend it on public relations.” While we can’t really imagine Bill Gates ever running out of money, he did get one thing right: PR is important. Public relations is key to growing and maintaining an audience and getting the word out about your business. However, what Bill didn’t mention was that PR can be pricey.

When you’re running your own business, it can be tempting to cut corners for the sake of your budget. Public relations might seem like it’s out of the question due to the price of hiring an agency, but that doesn’t have to be the case! DIY public relations is totally feasible, and Fashion PR Confidential can help you do this.

Keep reading for just a few ways the Fashion PR Confidential online course can help you grow your small business!

Media Outreach

 Photo by Charisse Kenion on Unsplash

Photo by Charisse Kenion on Unsplash

One of the most basic goals for a small business is this: grow public awareness of your brand. Without awareness, there is no business. One great way to make sure people know about your business is through press. This requires building a comprehensive media list of writers and editors to contact who might be interested in writing about your business.

Fashion PR Confidential will teach you how to determine which writers and outlets to reach out to, when to reach out to them, and what to tell them.

PR Planning

  Photo by rawpixel.com on Unsplash

 Photo by rawpixel.com on Unsplash

When working with a PR firm, they will come up with a PR plan tailor-made for your business. A PR plan will consist of several components that work together to help you achieve your company’s goals and objectives.

With Fashion PR Confidential, you can learn how to do this on your own, saving you money and allowing you to create a PR plan that is perfectly customized to your company’s needs.

PR Toolkit

 Photo by Bram Naus on Unsplash

Photo by Bram Naus on Unsplash

Similarly to a PR plan, it is important to have a PR toolkit to help you successfully run your PR campaign. There are several different components of a great PR toolkit, and Fashion PR Confidential will tell you exactly what they are and give you real-life examples of each that you can apply to your own business.

Event Planning

 Photo by StockSnap on pixabay

Photo by StockSnap on pixabay

Have you ever been to a party that people talked about for what seemed like years after? One that you’ll always remember? Whether launching a new product or holding an anniversary celebration for your business, great events are great ways to gain memorability for your business.

Fashion PR Confidential will give you all the inside scoop on how to effectively plan an event worthy of its own hashtag (a modern measure of success).

The bottom line: DIY public relations is possible if you have the right tools. Fashion PR Confidential will help you gain all of these tools, right from the comfort of your home. Let Fashion PR Confidential be your guide and watch your business excel!

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