Public relations is a dynamic, ever-changing industry. From the eyes of a newcomer, jumping into this world can seem very daunting. But it doesn’t have to be. We believe that knowledge is power, and what better way to learn than through an arsenal of great books, curated specifically for young PR girls trying to find their way. Read on for our list of PR girl must-reads!
Perhaps the most well-known title on the list, Aliza Licht’s Leave Your Mark has garnered much praise since its release in 2015. Aliza has an impressive 20 years worth of experience in the fashion PR industry, and is credited with being the first to bring a fashion brand into the world of social media through her anonymous Twitter personality @DKNYPRGirl. Her book Leave Your Mark serves as a “mentorship in 288 pages” and details her rise to social media superstardom. If you’re looking for honest, knowledgeable career advice served with a side of sass, look no further than this PR girl essential.
Sophia Amoruso, Founder of Nasty Gal and Founder/CEO of Girlboss Media, tells the story of how she built her empire. From hitchhiking and dumpster diving, to the creation of her wildly popular online clothing store and, more recently, her collection of books and digital media content, Amoruso’s story chronicles the very real struggles of a twentysomething trying to find her place in the world. #Girlboss is a must read for every aspiring career woman.
Award winning PR professional Jane Hunt tells the story of her 30 plus years in the PR industry in the U.K.: triumphs, pitfalls, and everything in between. Rogue Elephants includes useful, honest insights about the day-to-day life in public relations sprinkled with humour. It’s a great read for anyone considering a career in PR.
Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Career in Fashion Public Relations - Crosby Noricks
Our very own FPRC mentor Crosby Noricks’ book is the ultimate guide to a career in fashion PR. Ready to Launch is fun to read and packed with useful information, including what to expect from a career in fashion PR, how to get noticed for the job you want, and more. It’s perfect for undergraduates considering a career in the fashion PR field, and entry-level professionals looking to advance in their careers.
Publicist, TV personality, Founder + CEO of fashion PR firm People’s Revolution, and all-around media maven Kelly Cutrone provides brutally honest and unabashed career advice for young women. Her book If You Have to Cry, Go Outside combines personal and professional anecdotes from her years in the industry to paint a bigger picture of what it means to succeed without selling out. This book is a must read for aspiring fashion PR girls.
Amy Odell’s collection of personal essays tells the story of a young woman working in the fashion industry. Contrary to the popular media depiction of glitz and glamour, Odell’s anthology breaks down this illusion, and gives readers an uncut, unedited peak into the coveted and dynamic fashion industry – specifically, the internet and digital sector. Tales from the Back Row is a fun read for not only PR girls, but anyone interested in fashion or media.
Journalist-turned-PR-Practitioner Alex Singleton breaks down successful public relations strategy in a clear, concise fashion in his book, The PR Masterclass. This book is perfect for anyone in any sector of the PR field, especially those just starting out in their careers. The PR Masterclass is a book you can reference back to at any point in time; it’s a no-fluff, straightforward guide to everything PR.