Welcome our guest speaker Jaclyn Siu!
A New York University graduate, Jaclyn founded wearhou.se, a menswear personal styling and shopping app while she was still in college. wearhou.se ended up in Top 20 in the NYU Entrepreneurs’ Challenge, and was named one of New York Tech Day’s most promising fashion tech startups by Fashion’s Collective.
Shortly after graduation, Jaclyn joined - and eventually took the helm at - Rebecca Minkoff on their social media team. Focusing on growth strategy, digital innovation, and brand communications, she further established the brand as a formidable player in the digital sphere, and took charge of rebranding the label’s brother line, Ben Minkoff. Under her watch, the Rebecca Minkoff Instagram grew over 40,000 followers during New York Fashion Week and was nominated as one of the most innovative Instagram feeds at the Fashion 2.0 Awards.
The digital partnerships she brokered for the brand during New York Fashion Week also received press mentions in notable publications such as Fashionista, Mashable, and Fast Company. Most recently, the Rebecca Minkoff Twitter was named one of TIME’s Top 140 Twitter Accounts in 2014.